There are many techniques for raising awareness of your product. The simplest by far is having a highly visual demonstration of a really cool product.
The video below was released 4 days ago and has been watched 1.5 million times.
A product demo?!
Microsoft, who made this machine, seem to have messed up a great opportunity to stick their brand ALL OVER IT. If you watch 'til 3.21 there is a little research @ microsoft address- surely they should be shouting.
We present a method for converting first-person videos, for example, captured with a helmet camera during activities such as rock climbing or bicycling, into hyperlapse videos: time-lapse videos with a smoothly moving camera.