In this video Gabe Zichermann — author of “Game-Based Marketing” talks about how companies are changing the way data is collected and stored by using gamification (using game thinking and mechanics in non-game contexts to engage users in solving problems).
The gamification of data is a huge disruption to the analytics and big data industries - see fold.it for a real world example of how it works.
Gamification is fundamentally rewriting the rules of engagement for product design and marketing. From Foursquare to Farmville and from Nike to the Navy, game mechanics like points, badges, levels, challenges, rewards and leaderboards are being used in ever greater numbers. But what does this mean for “traditional” marketing & UI/UX and how do you leverage this trend in your engagement strategy? Moreover, how do we measure success, and why will every company have a Chief Engagement Officer in the next few years?