This week I had the pleasure of being joined by Paolo Cuomo, COO Charles Taylor Managing Agency (Insurance).
The focus of this webinar was to analyse how Paolo Cuomo and Robin Merttens have created the foundation of an Instech Ecosystem...
What is Instech and how have they become the 'go-to' experts to warrant an invitation to no.10? You will have to watch to find out!
From an industry agnostic perspective this is a fantastic example of executing the Hero, Hub, Hygiene Content Strategy. This really is a 101 for anyone looking to build an efficient and sustainable campaign. Importantly it also provides an insight into how marketing and sales can work effectively together.
Please feel to reach out with any questions.